More and more people are finding that, even if they enjoy organizing their lives, employing the services of a personal assitant is nothing less than a liberating experience. By freeing you up from the endless decision making and the time spent carrying out tasks, you're free to spend your time doing what you really want to do, not standing in line or comparing minute differences between decisions. Look good, feel great, and have more you time. Isn't that what everyone wants?